Gabe Key, Writinghttps://gabekey.co/writing/Notes on photography, building and the Triangle, by Gabe Key.en-USTue, 20 Oct 2026 12:00:00 GMT400 clients later, what matters to the next onehttps://gabekey.co/writing/400-sessions-later/https://gabekey.co/writing/400-sessions-later/Gabe KeyGabe Key on what a photography client needs to know before booking: what the session includes, how to get ready and when the gallery arrives.Tue, 15 Sep 2026 12:00:00 GMTA photograph is a room you cannot get back intohttps://gabekey.co/writing/a-photograph-is-a-room/https://gabekey.co/writing/a-photograph-is-a-room/Gabe KeyGabe Key on event photography: why the room around a famous face matters, and why a caption should only say what is known.Tue, 15 Sep 2026 12:00:00 GMTApex, Cary, and the ugly middle of a growing townhttps://gabekey.co/writing/apex-cary-ugly-middle/https://gabekey.co/writing/apex-cary-ugly-middle/Gabe KeyGabe Key on local work in Apex and Cary: the useful details live in the messy stretch between a rough plan and a finished photo or website.Tue, 15 Sep 2026 12:00:00 GMTHow I want Google to understand my namehttps://gabekey.co/writing/how-google-should-understand-gabe-key/https://gabekey.co/writing/how-google-should-understand-gabe-key/Gabe KeyOne name, three jobs. Gabe Key explains how GKeyPhoto, Firmkit and Secur-Tek fit together, and which name belongs to which business.Tue, 15 Sep 2026 12:00:00 GMTHow I deliver a session so nobody waits three monthshttps://gabekey.co/writing/how-i-deliver-a-session/https://gabekey.co/writing/how-i-deliver-a-session/Gabe KeyThe GKeyPhoto process, step by step, from Gabe Key: a short form, a quick planning call, the shoot and a finished gallery in two to three weeks.Tue, 15 Sep 2026 12:00:00 GMTNotes from rebuilding a company website from the insidehttps://gabekey.co/writing/rebuilding-a-company-from-the-inside/https://gabekey.co/writing/rebuilding-a-company-from-the-inside/Gabe KeyWhat Gabe Key built at Secur-Tek as an employee: a 65-page website, a corrected Google profile, a rebuilt CRM and a written standard for the team.Tue, 15 Sep 2026 12:00:00 GMTThe site is not the business. The missed call is.https://gabekey.co/writing/the-missed-call-is-the-business/https://gabekey.co/writing/the-missed-call-is-the-business/Gabe KeyGabe Key on websites for trade companies: the site gets a customer to call, but what happens after the call decides whether you get the job.Tue, 15 Sep 2026 12:00:00 GMTWhat to specify in a prewire before the drywall goes uphttps://gabekey.co/writing/what-to-specify-in-a-prewire/https://gabekey.co/writing/what-to-specify-in-a-prewire/Gabe KeyA prewire checklist from Gabe Key for Triangle homes: where cameras, network jacks and the wiring hub go, and what to record before the walls close.Tue, 15 Sep 2026 12:00:00 GMT