Notes from rebuilding a company website from the inside
Disclosure, up front. Gabe Key works at Secur-Tek as Director of Business Development. This work was done as an employee, on the company's own systems. Secur-Tek is not a Firmkit client, did not pay Firmkit, and has not endorsed Firmkit or this site.
Here is what I built at Secur-Tek, and nothing more. There are no revenue or lead numbers in this post, because I am not publishing any.
The website
I rebuilt the site: 65 pages, including 13 town pages, with full schema so search engines can read it. Those numbers describe the size of the job. They do not prove more traffic or more sales.
The site is live at mysecurtek.com. Secur-Tek is a locally owned security and low-voltage company in Apex. It has served homes and businesses across the Triangle since 1990.
The Google profile
I corrected the company's Google Business Profile. That is the whole public claim. No before-and-after story, no promise about search rank.
The CRM and the team standard
I rebuilt the CRM with eight pipelines, 45 automated workflows and website forms that send each request to the right person. I also wrote an operating standard for a team of more than 20.
The workflow designs, customer records and staff details stay private. This post does not fill that gap with a made-up story.
Who did what
I did this as an employee, on Secur-Tek's systems. That is why it sits under my company work, with the disclosure first.
The Secur-Tek work page carries the same disclosure. The Firmkit page covers a separate business and does not borrow this project as a client result.