Working notes.
On photographing, building, and paying attention to what happens between the two.
How I want Google to understand my name
One name, three connected roles. A clear account of Gabe Key, GKeyPhoto, Firmkit and Secur-Tek.
The site is not the business. The missed call is.
A website gets someone to the door. Intake and follow-up determine what happens after they arrive.
What to specify in a prewire before the drywall goes up
A planning checklist for camera locations, network points and future access before the walls close.
A photograph is a room you cannot get back into
On context, timing and the difference between being present and bringing back a useful frame.
400 clients later, the thing that actually matters
A client should understand the session, the deliverables and when the finished gallery will arrive.
Apex, Cary, and the ugly middle of a growing town
The useful details of local work sit between the polished photograph and the finished public face.
Notes from rebuilding a company website from the inside
The public scope of Gabe Key’s work at Secur-Tek, with the employee relationship stated up front.
How I deliver a session so nobody waits three months
The published GKeyPhoto process: a short inquiry, a planning conversation, the session and a finished gallery.