Working notes.
On photographing, building, and paying attention to what happens between the two.
How I want Google to understand my name
One name, three jobs. Gabe Key explains how GKeyPhoto, Firmkit and Secur-Tek fit together, and which name belongs to which business.
The site is not the business. The missed call is.
Gabe Key on websites for trade companies: the site gets a customer to call, but what happens after the call decides whether you get the job.
What to specify in a prewire before the drywall goes up
A prewire checklist from Gabe Key for Triangle homes: where cameras, network jacks and the wiring hub go, and what to record before the walls close.
A photograph is a room you cannot get back into
Gabe Key on event photography: why the room around a famous face matters, and why a caption should only say what is known.
400 clients later, what matters to the next one
Gabe Key on what a photography client needs to know before booking: what the session includes, how to get ready and when the gallery arrives.
Apex, Cary, and the ugly middle of a growing town
Gabe Key on local work in Apex and Cary: the useful details live in the messy stretch between a rough plan and a finished photo or website.
Notes from rebuilding a company website from the inside
What Gabe Key built at Secur-Tek as an employee: a 65-page website, a corrected Google profile, a rebuilt CRM and a written standard for the team.
How I deliver a session so nobody waits three months
The GKeyPhoto process, step by step, from Gabe Key: a short form, a quick planning call, the shoot and a finished gallery in two to three weeks.